The start of



Hello. We are Storio group. A place where life’s stories are made, crafted and shared. A place where we create new ways to pass memories and stories between people and generations. And where, together, we make joy unforgettable.

Meet our brands

Life is

full of joy

We bring our customers’ stories to life through a range of high-quality personalised photo products, like photo books, wall decor, calendars & gifts. Our innovative technology enables customers to easily personalise their creations to keep for themselves or share as the most thoughtful of gifts.

We operate multiple state-of-the-art manufacturing sites across Europe where we develop and package each product to our own high standards.

Our eight brands across fourteen European markets make us a leading consumer photo products company in Europe, serving over eleven million customers.



We provide easy-to-use software that enables a seamless creation journey for our customers across a range of platforms, enabling them to create anywhere.

State of

the art


We operate multiple state-of-the-art manufacturing sites across Europe. The quality and care that goes into our gold standard products ensures our customer’s memories last a lifetime.


As a company, we have a responsibility to preserve our environment and the world we live in. Therefore, we take ownership and strive to leave a positive, lasting impact on our people, our society, and our planet.

Make your


Every single one of our employees brings something unique to Storio group and leaves a lasting imprint on our work, our culture and our company. Storio group is a place where we can all see and feel the impact of what we do, every day. A career with us is an opportunity to make your mark on our customers’ lives and on your career.

Our leadership

Alessandro Coppo

Chief Executive Officer
Alessandro Coppo, recently appointed as the Chief Executive Officer of Storio group, brings over 25 years of industry experience, and most recently his success within eBay where he drove the Classifieds Group's revenue from $300M to $1B. He's known for transforming commerce through technology, emphasising safe and enjoyable user experiences. Residing in Amsterdam with his family for over 14 years, and balancing a demanding career, Alessandro cherishes family travels, tennis, skiing and football.

David Jensen

Chief Technology Officer
David "DJ" Jensen, the Chief Technology Officer at Storio Group, has enhanced the technology infrastructure, elevating system operations and customer interactions. He's famed for his six-year journey with the business where he’s been transforming the group's technological landscape. Beyond work, DJ is a dynamic family man, an avid skateboarder, snowboarder, gamer, culinary enthusiast, DJ, and passionate photographer.

Efrat Konforty

Chief People Officer
Efrat Konforty, the Chief People Officer at Storio group, brings a people lens to business decisions, and leads the company's human capital strategy, covering Talent Acquisition, Rewards, Communication, Employee Experience, and People Business Partnering. Her strategies promote a vibrant and inclusive culture where talent thrives. Rooted in the Netherlands, Efrat's background is influenced by diverse experiences, living around the world and multicultural as well as family values. A photography enthusiast, reflecting her passion for both people and art.

Gordon Brophy

Chief Operations Officer
Gordon Brophy, Storio group's Chief Operations Officer, is a strategic leader in operations, prioritising safety, quality, and efficiency. He's a proponent of lean production and continuous advancement. Outside the office, Gordon is a devoted father, football enthusiast, avid golfer, and a Premier League fan.

Kai Schindler

Chief Marketing & Commercial Officer
Kai Schindler, Storio group's Chief Marketing & Commercial Officer, leads with a global perspective in Marketing and Commercial. His expertise in ecommerce and strategic acumen are pivotal in shaping business directions. Kai cherishes family time, indulges in reading, music, arts, and football and seeks tranquillity in seaside escapes.

Leon Kerckhaert

Chief Finance Officer
Leon Kerckhaert, the Chief Financial Officer at Storio group, is a cornerstone in finance, spearheading FP&A, Accounting, Group Finance and Tax. Instrumental in the albelli-Photobox merger, he is committed to fostering team development. A sci-fi aficionado, Leon savours European adventures and creating lasting family memories through personalised photo books.

Michele Swaine

Chief Product Officer
Michele Swaine, the innovative Chief Product Officer at Storio group, is at the forefront of product vision and design, with a remarkable history of pioneering industry-changing product experiences such as video on demand for Sky, and grocery in-store scanning with Sainsbury's Smartshop. Outside work, she champions a holistic approach to well-being, embracing nutrition, sleep, and movement, balances netball and rugby team management, and loves creating cherished photo books.

Steven Clausing

Chief Transformation Officer
Steven Clausing, the Chief Transformation Officer at Storio group, is focused on making the company post merger a success through corporate development, business strategy and change management. Celebrated for enhancing the performance of Technology and Manufacturing businesses, ensuring unparalleled customer and team value. Steven is also an enthusiast of running, sailing, skiing, tennis, football and an avid reader of nonfiction.